Christine Mattheis is a results-driven digital media strategist with a 10+ year track record of editorial excellence, audience growth, aligning content with enterprise goals, and implementing recommendations and action plans across teams. A natural leader, Christine builds and manages top-performing cross-functional teams while working collaboratively with all levels of management, both internally and externally.
A versatile editorial director with a specialty in healthy lifestyle, Christine develops best-in-class service content that informs, inspires, and entertains readers at every phase of their wellness journey.
In February 2018, Hearst named Christine Digital Director of iconic brand Prevention and the London-based medical website Netdoctor. She is overseeing the transformation of the digital strategy, brand positioning, and editorial voice for these global leaders in health and wellness. Previously, she was Director of Special Projects at Rodale, where she launched an affiliate e-commerce content initiative that grew to a seven-figure business within six months; and Deputy Editor of Health.com, where she doubled average monthly site traffic, quadrupled social audience, and transformed the brand into a daily destination for active, health-minded women.